Working Theory · Category
The thinking, the systems and the local reads filed under Proof & Method.
6 ARTICLES
Most websites carry years of thin, outdated and duplicate pages. A migration is the one moment to decide, page by page, what earns its place, and to protect what's already earning on the way out.
OCT 7, 2026
This blog runs on an AI content workflow: a person approves every topic, and every draft and cover has to pass a written standard. What held up, what kept failing, and the checks that earned their keep.
OCT 5, 2026
An llms.txt is a short plain-text brief for AI assistants. We ship one on every site we build — and it's still not the thing that decides whether an assistant understands your business.
SEP 23, 2026
Opting out of AI training used to mean vanishing from AI search too. That trade-off is going away — which leaves a simpler question: which one do you actually want?
SEP 17, 2026
A lot of businesses are quietly invisible to the assistants their customers now ask for recommendations — not by choice, but because something in the stack decided it for them.
SEP 10, 2026
The CMS and the drag-and-drop page builder solved a real problem twenty years ago. In 2026 they've quietly become the problem they were meant to fix.
SEP 8, 2026
