Bespoke systems a company actually runs on — the CRM, the training platform, the interview tool, the website. Designed and built since 1999.
Trusted by
The belief
For twenty years the answer to every business problem was “there’s a tool for that” — and every tool came with a subscription, a workaround, and a piece of your company living on someone else’s server. Software that fits your business exactly is now faster and cheaper to build than it is to rent, and it belongs to you when it’s done. I don’t build AI to replace the people in a business. I build the tools that make those people better at their jobs.
The THINQ method
Design thinking, since 1999, with AI inside. The same way I’ve solved problems for ESPN and for a two-person shop in Fort Worth — now shipped as software.
01
I map what your business actually runs on — every vendor, every workaround, every hour lost — and hand you a document with numbers in it.
Explore02
I build the systems that replace the leaks, migrate what’s worth keeping, and put the AI where it helps people most. You own every line.
Explore03
I run what I built, against a number we agreed on. You keep everything if you ever walk away — that’s the point.
ExploreBuilt and deployed
Not a portfolio of mockups. Every one of these is running today, with people inside it.
01A THINQ product
The academic operating system for the ADHD brain. Paste a syllabus and the semester's invisible work — every deadline, every reading, every buried prep — becomes three next moves a day, a risk warning before crisis mode, and AI recovery without shame.
Live in the App Store
See it →
02Andrea Bertoli · Sapient Therapy & Coaching
Four applications for one practice: a course platform with membership tiers, a private practice library of video, audio and worksheets, a members-only community, and an attachment-style assessment that brings new clients to the therapy side. One login, one brand, nothing rented.
Four apps, one practice
03Spitfire Elite
An AI mock-interview platform for pilots. Claude runs the interview in the voice of a specific airline, Whisper hears the answer, every response is scored against the STAR method, and the candidate leaves with a transcript and a trend line.
Replaced Yoodli
See it →
04Spitfire Elite
A premium aviation-career community — airline hubs, expert Q&A, interview-prep discussion, member tiers — sitting inside an operating system of eleven systems: CRM, member dashboard, training platform, flight-school portal, hiring-intelligence newsletter, résumé builder, website.
Revenue doubled in one year
See it →
05Cage Marshall Consulting
A consulting firm was paying about $23,400 a year for HubSpot and using fifteen percent of it. I built the fifteen percent — client records with full history, team mentions inside the file, Shopify-triggered follow-ups, hosted questionnaires, a magic-link client portal — and switched HubSpot off.
$23,400 a year, switched off
By the numbers
THINQ Site
Not everything needs to be bespoke. THINQ Site is the web platform I built so my clients’ websites would stop being the weakest thing they own: no database, no plugins, nothing to patch, and edits made by talking to Claude. Every site I build runs on it. So does this one.
See the platformSince 1999
I started as a graphic designer. Identity, broadcast, digital — for ESPN, Nokia, Dell, Phillips 66, and a long list of Fort Worth businesses that became market leaders. Every one of those was the same job: understand the problem, design the answer, ship it, measure it. The problems got bigger. So did the tools.
How to work with me
If your business runs on a stack of subscriptions and a spreadsheet somebody’s afraid to touch, we should talk.
Start a conversation