Business solutionsthat work for you.

Bespoke systems that help companies actually run — from a CRM to a training platform, interview tools, websites, automations and integrations. Designed and built since 1999.

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Fort Worth, Texas

Trusted by

The belief

Off the shelf is obsolete.

For twenty years the answer to every business problem was “there’s a tool for that” — and every tool came with a subscription, constraints, workarounds, and a piece of your company living on someone else’s server. Solutions that fit your business exactly are now faster and cheaper to build than they are to rent, and they belong to you.

We don’t build AI to replace the people in a business. We build the tools and solutions that make those people better at their jobs: more efficient, more productive, with time won back and costs brought down.

The THINQ method

DesAIgn Thinking

Design thinking, since 1999. The tools have changed completely; the method hasn’t. Twenty-five years of solving business problems by design, for companies of every size, in whatever medium the problem called for.

Diagnose

We map what your business actually runs on — every vendor, every workaround, every hour lost — and find where it leaks.

Explore

Install

We build the systems that plug the leaks, migrate what’s worth keeping, bridge the gaps, get your tools talking to each other, and put the AI where it helps people most.

Explore

Operate

We can keep maintaining and running what we built together. Nothing proprietary, nothing locked away: everything is publicly available or licensable, and you own it. That’s the point.

Explore

Built and running

Real problems. Working solutions.

Not mockups. Every one of these is running today, used by real people. Here is the problem each one presented, what we built, and what we solved.

01A THINQ product

LOCKIN

The problem

Too many things at once. A semester of deadlines, readings and invisible prep piles up until it’s impossible to know where to start — and for an ADHD brain, that overwhelm turns into paralysis.

What we built

LOCKIN, the academic operating system for the ADHD brain. Paste a syllabus and the whole semester becomes three next moves a day, a risk warning before crisis mode, and AI recovery without shame.

The result

Live in the App Store

One thing to do next, every day, instead of everything at once.

See it live →

02Andrea Bertoli · Sapient Therapy & Coaching

The Pleasure Collective

The problem

One practice run across a stack of rented tools: courses in one place, a media library in another, a community somewhere else, and client intake that talked to none of them. Every system was an island, and the practice was the one carrying data between them.

What we built

Four applications built as one: a course platform with membership tiers, a private library of video, audio and worksheets, a members-only community, and an attachment-style assessment that feeds new clients into the therapy side. One login, one brand, one set of data.

The result

Four apps, one practice

Every system talks to every other one. A member’s progress, purchases and assessment results live in a single record, and nothing is re-entered by hand.

03Spitfire Elite

Blaze

The problem

Pilots preparing for airline interviews had generic practice tools that couldn’t sound like the airline in the room, couldn’t see them, and couldn’t grow with the program.

What we built

Blaze, an AI mock-interview platform. Claude runs the interview in the voice of a specific airline, Whisper hears the answer, every response is scored against the STAR method, and the candidate leaves with a transcript and a trend line.

The result

Ahead of the industry tools

Video avatars, real-time eye tracking and feedback, and a platform Spitfire keeps extending with new features on its own terms.

See it →

04Spitfire Elite

The Hangar

The problem

A growing aviation-career company was gathering more information about its members than it could use: what they were asking, where they were stuck, which airlines they were chasing. It sat in separate systems and went stale.

What we built

The Hangar, a premium member community at the centre of an operating system of eleven connected systems: CRM, member dashboard, training platform, flight-school portal, hiring-intelligence newsletter, résumé builder, website.

The result

The members inform the roadmap.

What members do in The Hangar is repurposed in real time: it feeds Blaze’s interview scenarios, shapes the marketing, and tells the team what the next course should be.

See it →

05Cage Marshall Consulting

Cage Ops

The problem

A consulting firm was on the premium tier of an industry-giant CRM and using about fifteen percent of it. The other eighty-five percent was overhead, and the fifteen still didn’t fit how the team actually worked.

What we built

Cage Ops: the fifteen percent, rebuilt around how the team actually works, then improved with what the big CRM never offered. Client records with full history, team mentions inside the file, Shopify-triggered follow-ups, hosted questionnaires, a magic-link client portal, and workflows shaped to theirs instead of the other way round. The CRM subscription was switched off.

The result

98% less overhead, more output

Hosting and storage now run a few dollars a month, about two percent of the old subscription, with hours back every week and more getting done because every screen was built for exactly how the team works.

All the work →

What you can count on

AI with a human spark.

Give the people you already trust superpowers. We use AI to enhance your team, so they get better at the jobs they already know: not to reduce your workforce, but to multiply what it can do. Every client started as a contract and became a relationship. THINQ runs on relationships and the value of people, and it always will.

25 yearsand counting.

From print to web to video to software and AI, the medium keeps changing. The method hasn’t: understand the problem, design the answer, ship it.

Relationships thatlast decades.

Several of the businesses we work with have been clients for more than ten years. We grow together, and the solutions grow and evolve because of it.

You ownevery line.

If we ever get hit by a bus, everything we built together stays with you: the code, the data, the keys.

AI that helps,never replaces.

Every system puts the AI where it makes a person better at their job — and nowhere else.

Few clients. Long relationships.

We keep the circle small so every client gets the attention the work deserves, and we tend to stay for years. The businesses we work with value us the way we value them.

If any of this sounds like yours, tell us about it: a stack of subscriptions that don’t talk to each other, a spreadsheet somebody’s afraid to touch, a process that takes three people and a day, a website that’s slow or keeps getting hacked, a team doing by hand what software should do for them.

Let us hear about it. We’d love to help.

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