Method
Design thinking, since 1999, with AI inside.
I’ve been solving the same problem since 1999 — the medium keeps changing. The first decade was identity and broadcast. The second was digital. Somewhere in there I noticed every client’s real problem wasn’t the brand; it was the software underneath — a stack of rented tools that didn’t fit, didn’t talk to each other, and quietly owned a piece of the company. So I started building the software myself.
The THINQ method
DesAIgn Thinking
Design thinking, since 1999, with AI inside. The same way I’ve solved problems for ESPN and for a two-person shop in Fort Worth — now shipped as software.
01
Diagnose
I map what your business actually runs on — every vendor, every workaround, every hour lost — and hand you a document with numbers in it.
Explore02
Install
I build the systems that replace the leaks, migrate what’s worth keeping, and put the AI where it helps people most. You own every line.
Explore03
Operate
I run what I built, against a number we agreed on. You keep everything if you ever walk away — that’s the point.
ExploreWhat I believe
AI is to assist people, not replace them.
AI is the reason bespoke software is now cheaper than rented software, and it’s also the thing everybody gets wrong. I don’t build AI to replace the people in a company. I build tools that make the people in a company better at their jobs, and I put the AI where it helps a human most. Human spark, designed to scale isn’t a slogan; it’s the constraint I design against.
How to work with me
I work with a few companies at a time, closely.
If your business runs on a stack of subscriptions and a spreadsheet somebody’s afraid to touch, we should talk.
Start a conversation