Soon the most important visitor to your website won't be a person. It'll be an AI agent acting on someone's behalf — booking, comparing, pulling an answer — and it will want to talk to your site, not just read the page a human would.
The plumbing for that is starting to settle under a name: Web MCP. The short version is that a website can offer AI agents a structured way to interact with it — to ask what it can answer and to act — instead of scraping the words off a page and guessing.
Why this changes the brief
For twenty years we built websites for eyes: layouts, images, things a person reads. An agent doesn't read a layout. It wants a clean, structured surface it can query — the right answer, the ability to start the right action — without parsing a page built for a human.
The next web isn't pages for people to read. It's capabilities for agents to use.
So the work now is to build sites that serve both: a site a person enjoys, and a site an agent can connect to. Those aren't the same job, and most sites do neither well.
What we've done about it
THINQ Site ships with an MCP endpoint, so a site we build isn't only a document to be read — it's something an agent can connect to directly. It's early, and the standards are still forming; we'd be lying if we said otherwise. But the sites built now as clean, structured sources are the ones that will be ready, which is exactly why we don't build on a database-and-plugin stack. If you're still weighing whether a website matters at all in this new arrangement, start here, or see how we think about it in our method.
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