Touchdown Fort Worth was born out of a desire to maximize the value of Super Bowl XLV for the Fort Worth portion of the equation. What began as a simple pitch website morphed into a site that allowed for content management on an ongoing basis for event updates, news, etc. and blog postings about the events surrounding Super Week in Fort Worth. The overall concept and execution by the entire team was a big success as evidenced by ESPN selecting Sundance Square as their venue for broadcast for the entire week leading up to the Big Game.
